Introduction

So, when you have ever wondered why certain sites always feature on top of Google, it is usually a matter of clever use of keywords and strategy. That is where SERP checkers are involved. A SERP checker is a kind of tool that allows you to view the performance of particular keywords in search results. That is, it displays to you what is ranking, where it is ranking, and why it is important.

This article is aimed at doing just that: to take you through 5 useful ways of using SERP checkers to determine high-performing keywords. By the time you are through, you not only know how these tools operate, but you also know how to use them to provide a true shot in the arm to your website.

1. What SERP Checkers Are All About

Let’s start with the basics. Search Engine Results Page checker is abbreviated as SERP checker. It assists in monitoring the ranking of websites for certain keywords. A SERP checker will, for instance, tell you whether “best coffee shop in Chicago” appears on the first page of Google.

So, how does it work? The tool will scan search engines and take a note of the position that a webpage appears for a selected keyword. In so doing, you will be in a good position to see how visible your site is in relation to other websites.

SERP checkers are not lacking in availability, and some of the most popular ones are Ahrefs, SEMrush, and Mangools. Although these tools are different in their features, the greater intent is the same, which is to monitor and analyze the ranking of keywords.

2. Comparison of Competitor Keywords

Having learned more about what a SERP checker is, the next thing to do is to focus on competitors. The thing is, once your competitors start getting traffic, you will desire to know what keywords are bringing it in.

Here’s how to do it. Check the SERP of competitor domains with a SERP checker. This provides a list of keywords that they are ranking for. After establishing these keywords, you can determine which keywords are having the greatest effect on them.

Most SERP checkers also include competition analysis features that enable one to easily view the ranking positions, the estimated traffic, and even the best-performing content. Through such data, you are able to reveal audience opportunities to capture the same keywords, or even better, areas that they have not addressed.

3. Performance of Keywords

Naturally, not every keyword is made equal. Some may attract high traffic but come with stiff competition. This is the reason why analyzing performance is important.

There are three metrics that you should observe when considering the performance of keywords, and they are click-through rate (CTR), search volume, and competition level. These numbers combined are what will tell you whether or not a keyword is worth following.

As an example, SERP checkers provide an opportunity to observe the changes in the ranking of a keyword over time. When a keyword is sliding down the list, it could be a sign that more competitors are entering the market. Conversely, a steady growth trend indicates that the keyword may be an effective long-term decision.

Other tools even consolidate all this performance into clean dashboards, making trends and decision-making more easily identified.

4. Exploring Related Keywords

We have discussed direct keywords so far, but what about the keywords that are on the side? Keywords that relate can be the key to increasing your reach.

Why are they important? They simulate real-life searches by people. One may also enter “digital marketing tips for small businesses” as opposed to merely typing “digital marketing.” Longer, more specific searches are referred to as long-tail keywords — and SERP checkers are good at finding them.

Enter your device to explore variations, related searches, and even the “people also ask” section of search results. In doing so, you will discover an entire array of keywords that not only lead more traffic to your site but also enable your content to be displayed in several search situations.

Tracking a large set of keywords at once can be overwhelming. Using a bulk serp tracker helps you save time and focus on strategy instead of manual updates.

5. Local SEO Keyword Insights

Lastly, we should discuss local SEO. This is a game-changer for your business, especially if your business depends on traffic that is location-based.

SERP checkers enable zooming in on local search results. As an illustration, you are able to understand the keywords that are ranking within your city, region, or country. It is also particularly helpful in identifying geo-specific queries such as “plumber in my area” or “best pizza in Chicaho.”

You may also consider the local pack results — the area where there are maps and business listings. When you pop up there, then you are ranking well on local keywords. Local searches usually come with high purchase intent, and thus appearing here will have a direct effect on your business growth.

Conclusion

In conclusion, SERP checkers are not merely tracking tools. They are strong tools that will help you know your position on the website, the activities of your competitors, and the keywords that are likely to attract the most traffic.

With insight into SERP checker operation, evaluation of competitor keywords, analysis of keyword performance, finding related terms, and delving into local SEO knowledge, you are able to construct a keyword plan that will work.

It means that you should not simply look at the results of your search: you have to analyze them. These five techniques will get you started, and you will begin to discover high-performing keywords that can actually make a difference to your SEO success.